As consumers we are constantly faced with many choices when making purchasing decisions. From the price we’re willing to pay, through the array of different products and brands, to the perceived benefit we are expecting.
Coffee is no different. The same, single origin coffee can be organic, fair trade, or fair trade organic. What do these different designations mean? Below are a few certifications that Swiss Water® Decaf coffee can carry.
Organic – Refers to coffee that has been grown in accordance with organic farming standards which exclude the use of fertilizers, pesticides and other chemicals. These strict requirements also apply to storage, processing, packaging, labelling and shipping. Organic standards must be adhered to throughout all production and distribution stages, all the way from the field to the final consumer. In most countries, organic standards are maintained by the government. Swiss Water® Process organic certification is verified, and provided to us by the Organic Crop Improvement Association (OCIA).
Fair Trade – Refers to the farmer. The fair trade movement was created to help producers in developing countries obtain better prices in the marketplace. Even though its main goal is economic, its long term effect is social, environmental, and economic sustainability. Swiss Water® Process’ fair trade certification is provided by Fair Trade Canada.
Rainforest Alliance –The Rainforest Alliance organization is an NGO devoted to protecting biodiversity, and conserving resources through sustainable practices. Products carrying the Rainforest Alliance seal come from farms that meet the strict RA standards and criteria. Swiss Water® Process’ offering of Rainforest Alliance products is usually limited to coffee from one origin at a time.
Halal – Arabic word for lawful, anything that is permitted under the Shariah law is considered Halal – and that includes Swiss Water® Decaf coffee! The Halal status of Swiss Water® Process coffee is verified every year by the Halal Monitoring Authority of the Canadian Council of Muslim Theologians.
Kosher – Refers to food items conforming to Jewish dietary laws. Swiss Water® Process’ entire product offering of decaf coffee is Kosher, which is verified on an annual basis by the Orthodox Rabbinical Council of British Columbia.
These are just a few of the certifications that you can see on Swiss Water® Process products. They all focus on different aspects, be it health, religion, ethics or concern for the environment. When we choose to purchase a product or brand we are drawn to what resonates with our passions and interests. Just like choosing the right decaf coffee, its all about choices.